ABOUT

Hi! I'm Micha,

I'm a second-generation Japanese descendant, born in Brazil. I lived in Japan for over four years. During that time, I discovered secondhand kimonos at a local shop in Tokyo and immediately fell in love with them.

As I prepared to leave Japan in 2023, I realized I needed to try to create something meaningful from my passion for these kimonos, otherwise I would keep thinking about them for the rest of my life. And that’s how Aira Kimono was created!

It was born from a desire to share Japan's unique kimonos with the world and give them a new life—a second chapter—just like the one they gave me in Japan. I want to show a new view of how to wear and appreciate these kimonos while honoring their heritage.

Kikyou flower

Our symbol is the kikyou flower (balloon flower), which used to be the family crest used by the women in my family in Japan. My great-grandmother wore kimonos daily, and owned over a hundred of them! My grandmother still treasures one piece from that collection, which has the kikkyou flower crest on the back.

we believe in...

giving a new life to secondhand pieces

Did you know that in Japan, thousands of tonnes of kimonos are discarded each year?
Our kimonos are secondhand, going against the wave of fast fashion. Carefully handpicked, prioritizing product longevity and sustainability.
supporting the local business

those who still believe in the art of producing and preserving the tradition of kimono.
adapting kimonos to our modern lives

Nowadays, the interest in wearing kimono is declining in Japan.
We believe kimonos can adapt to our modern lives, while honoring their heritage, so they can be worn by new people around the world.