next Kimono Drop
August 26th on Instagram
next Kimono Drop
August 26th on Instagram
next Kimono Drop
August 26th on Instagram
next Kimono Drop
August 26th on Instagram
discover our kimonos
"Did you know that every year, thousands of kimonos are discarded in Japan? We bring them into modern life instead: so they can adapt, and keep living
新たな始まり
a new beginning
新たな始まり
a new beginning
新たな始まり
a new beginning
新たな始まり
a new beginning
we believe in...
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giving a new life to secondhand pieces
Did you know that in Japan, thousands of kimonos are discarded each year?
Our kimonos are secondhand, going against the wave of fast fashion. Carefully handpicked, prioritizing product longevity and sustainability. -
supporting local business
We don't just rescue and redefine kimonos: we support the local businesses and entrepreneurs who still believe in the art of making and preserving this tradition.
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adapting kimonos to our modern lives
Nowadays, the interest in wearing kimono is declining in Japan.
We believe kimonos can adapt to our modern lives, while honoring their heritage, so they can be worn by new people around the world.
by Micha
Aira started with a passion I couldn't shake: secondhand kimonos I discovered in a small Tokyo shop. I wanted to give them a second chapter: the same one they gave me. Here's how I wear and love them, heritage intact.
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authentic from Japan
handpicked with love
authentic from Japan
handpicked with love
authentic from Japan
handpicked with love
authentic from Japan
handpicked with love







